Publications
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Accepted at Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Kellogg Insights, Chicago Booth Review, Freakonomics Podcast
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insights
John D.C. Little Best Paper Award Finalist
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Interactive Online Appendix, Data Construction Appendix
Accepted at Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Kellogg Insights, Chicago Booth Review, Freakonomics Podcast
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insights
John D.C. Little Best Paper Award Finalist
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Selected Work in Progress
The Pink Tax: Whether and Why Women Pay More in CPG
Joint with Natasha Bhatia and Sarah Moshary
Joint with Natasha Bhatia and Sarah Moshary