Publications
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta PDF
Accepted at Marketing Science (2024)
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Media Attention: Kellogg Insight, Chicago Booth Review
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Accepted at Marketing Science (2024)
Joint with Ilya Morozov
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Marketing Science (2023)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Accepted at Marketing Science (2024)
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Media Attention: Kellogg Insight, Chicago Booth Review
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Accepted at Marketing Science (2024)
Joint with Ilya Morozov
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Marketing Science (2023)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Working Papers
When Fundraisers Fail: Implications for Donor Retention and Donation Platforms
Joint with Abhishek Rishabh and Pradeep Chintagunta
Joint with Abhishek Rishabh and Pradeep Chintagunta