• Bio
  • Research
  • Teaching
  Anna Tuchman

Research

​Google Scholar: author page
SSRN: author page

Publications

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Accepted at ​Journal of Marketing Research
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)

Media Attention: Kellogg Insights
​John D.C. Little Best Paper Award Finalist

Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018) 
Joint with Harikesh Nair and Pedro Gardete
​Media Attention: Stanford Insights

Working Papers

Generalizable and Robust TV Advertising Effects PDF
Interactive Online Appendix, Data Construction Appendix
Under Third Round Review at Econometrica
​Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Chicago Booth Review, Freakonomics Podcast
Kellogg School of Management, Marketing
  • Bio
  • Research
  • Teaching