Publications
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Working Papers
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Under Second Round Review at Marketing Science
Media Attention: Kellogg Insights
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Under Review
Joint with Stephan Seiler and Song Yao
Media Attention: NPR, Stanford Insights
Generalizable and Robust TV Ad Effects PDF
Joint with Bradley Shapiro and Günter Hitsch
Under Second Round Review at Marketing Science
Media Attention: Kellogg Insights
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Under Review
Joint with Stephan Seiler and Song Yao
Media Attention: NPR, Stanford Insights
Generalizable and Robust TV Ad Effects PDF
Joint with Bradley Shapiro and Günter Hitsch