Publications
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Accepted at Marketing Science: Frontiers
Joint with Jūra Liaukonytė and Xinrong Zhu
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insights, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insights
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Accepted at Marketing Science: Frontiers
Joint with Jūra Liaukonytė and Xinrong Zhu
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insights, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insights
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Working Papers
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Under Review
Joint with Sarah Moshary and Natasha Bhatia
Estimating the Value of Offsite Data to Advertisers on Meta
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
The Impact of Ads on Search: An Experimental Approach
Joint with Ilya Morozov
Under Review
Joint with Sarah Moshary and Natasha Bhatia
Estimating the Value of Offsite Data to Advertisers on Meta
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
The Impact of Ads on Search: An Experimental Approach
Joint with Ilya Morozov