Publications
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Marketing Science (2023)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Marketing Science (2023)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Working Papers
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Joint with Ilya Morozov
Under second round review at Marketing Science
Estimating the Value of Offsite Data to Advertisers on Meta PDF
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Revise and resubmit (minor revision) at Marketing Science
Media Attention: Kellogg Insight, Chicago Booth Review
Fundraising Outcomes and Donation Behavior
Joint with Abhishek Rishabh and Pradeep Chintagunta
Joint with Ilya Morozov
Under second round review at Marketing Science
Estimating the Value of Offsite Data to Advertisers on Meta PDF
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Revise and resubmit (minor revision) at Marketing Science
Media Attention: Kellogg Insight, Chicago Booth Review
Fundraising Outcomes and Donation Behavior
Joint with Abhishek Rishabh and Pradeep Chintagunta