Publications
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Marketing Science (2026)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing PDF
Marketing Science (2025)
Joint with Jean-Pierre Dubé, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Catherine Tucker, and John Lynch
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta PDF
Marketing Science (2025)
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Media Attention: Kellogg Insight, Chicago Booth Review
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Marketing Science (2024)
Joint with Ilya Morozov
Lessons from the Bud Light Boycott, One Year Later Link
Harvard Business Review (2024)
Joint with Jūra Liaukonytė and Xinrong Zhu
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2023)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2023)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, The Associated Press, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
Weitz-Winer-O'Dell Long Term Impact Award Winner, 2026
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Marketing Science (2026)
Joint with Sarah Moshary and Natasha Vajravelu
Media Attention: Kellogg Insight, Chicago Booth Review
The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing PDF
Marketing Science (2025)
Joint with Jean-Pierre Dubé, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Catherine Tucker, and John Lynch
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta PDF
Marketing Science (2025)
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Media Attention: Kellogg Insight, Chicago Booth Review
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Marketing Science (2024)
Joint with Ilya Morozov
Lessons from the Bud Light Boycott, One Year Later Link
Harvard Business Review (2024)
Joint with Jūra Liaukonytė and Xinrong Zhu
Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2023)
Joint with Jūra Liaukonytė and Xinrong Zhu
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2023)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, The Associated Press, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021)
Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021)
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
Weitz-Winer-O'Dell Long Term Impact Award Winner, 2026
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023
Paul E. Green Award Finalist, 2022
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)
Media Attention: Kellogg Insight
Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018)
Joint with Harikesh Nair and Pedro Gardete
Media Attention: Stanford Insights
Working Papers
An Evaluation of New York's Pink Tax Ban: Prices, Assortments, and Consumer Switching
Joint with Sarah Moshary
The Effects of Ads on Beliefs and Implications for Search
Joint with Jean-Pierre Dubé and Ilya Morozov
Adding Ads: Self-Selection and The Economics of Ad-Supported Subscription Tiers in Video Streaming
Joint with Joe Kook, Jūra Liaukonytè and Daniel McCarthy
Product Reformulation: A Suitable Substitute?
Joint with Youngeun Lee and Caroline Wang
When Fundraisers Fail: Implications for Donor Retention and Donation Platforms
Joint with Abhishek Rishabh and Pradeep Chintagunta
Joint with Sarah Moshary
The Effects of Ads on Beliefs and Implications for Search
Joint with Jean-Pierre Dubé and Ilya Morozov
Adding Ads: Self-Selection and The Economics of Ad-Supported Subscription Tiers in Video Streaming
Joint with Joe Kook, Jūra Liaukonytè and Daniel McCarthy
Product Reformulation: A Suitable Substitute?
Joint with Youngeun Lee and Caroline Wang
When Fundraisers Fail: Implications for Donor Retention and Donation Platforms
Joint with Abhishek Rishabh and Pradeep Chintagunta