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  • Research
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  Anna Tuchman

Research

CV: PDF
Google Scholar: author page
SSRN: author page

Publications

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Accepted at Econometrica (2021)
​Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Kellogg Insights, Chicago Booth Review, Freakonomics Podcast

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021) 
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insights, UCLA Anderson Review

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)

Media Attention: Kellogg Insights
​John D.C. Little Best Paper Award Finalist

Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018) 
Joint with Harikesh Nair and Pedro Gardete
​Media Attention: Stanford Insights

Selected Work in Progress

The Pink Tax: Whether and Why Women Pay More in CPG
Joint with Natasha Bhatia and Sarah Moshary
Kellogg School of Management, Marketing
  • Bio
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