ANNA TUCHMAN
  • Bio
  • Research
  • Teaching

Research

CV: PDF
Google Scholar: author page
SSRN: author page

Publications

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? PDF
Marketing Science (2023)
Joint with Sarah Moshary and Natasha Vajravelu 
Media Attention: Kellogg Insight, Chicago Booth Review


Rejoinder -- Spilling More Beans on Political Consumerism: It's More of the Same Tune PDF
Invited comment in Marketing Science (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu


Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? PDF
Marketing Science: Frontiers (2022)
Joint with Jūra Liaukonytė and Xinrong Zhu
Media Attention: The New York Times, The Washington Post, The Wall Street Journal, NPR, The Financial Times, Harvard Business Review, Cornell Chronicle, Kellogg Insight
Invited comments: Bronnenberg & Dubé (2022), Lelkes (2022)


TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands PDF
Interactive Online Appendix, Data Construction Appendix
Econometrica (2021) 
​Joint with Bradley Shapiro and Günter Hitsch
Media Attention: Freakonomics Podcast, Kellogg Insight, Chicago Booth Review 


The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects PDF
Journal of Marketing Research (2021) 
Joint with Stephan Seiler and Song Yao
Media Attention: The Washington Post, NPR, Stanford Insights, Kellogg Insight, UCLA Anderson Review
AMA-EBSCO-RRBM Award for Responsible Research in Marketing Distinguished Winner, 2023​
Paul E. Green Award Finalist, 2022


Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising PDF
Marketing Science (2019)

Media Attention: Kellogg Insight
​Frank M. Bass Best Dissertation-Based Paper Award Winner, 2020
​John D.C. Little Best Paper Award Finalist, 2019
ISMS Doctoral Dissertation Award, 2015


Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising PDF
Quantitative Marketing and Economics (2018) 
Joint with Harikesh Nair and Pedro Gardete
​Media Attention: Stanford Insights

Working Papers

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out PDF
Joint with Ilya Morozov
Under second round review at ​
Marketing Science

Estimating the Value of Offsite Data to Advertisers on Meta PDF
Joint with Nils Wernerfelt, Bradley Shapiro and Robert Moakler
Revise and resubmit (minor revision) at ​
Marketing Science
Media Attention: Kellogg Insight, Chicago Booth Review​  

Fundraising Outcomes and Donation Behavior
Joint with Abhishek Rishabh and Pradeep Chintagunta

  • Bio
  • Research
  • Teaching