Office: Kellogg Global Hub Room 5383
Welcome! I am an Associate Professor of Marketing at Northwestern University's Kellogg School of Management.
My research portfolio consists of papers in two research streams – advertising and public policy – and these streams at times intersect. The first stream aims to contribute to our understanding of how and why advertising works. My work in the second stream seeks to document and improve the design and effectiveness of public policy interventions. For example, I study the effects of e-cigarette advertising on demand for traditional cigarettes, the impact of soda taxes on consumption, and the prevalence of gender-based pricing for consumer packaged goods.
I hold a PhD in Marketing and an MA in Economics from Stanford University. I completed my BA at the University of Pennsylvania, majoring in Economics, Mathematics, and Hispanic Studies. Before my graduate studies, I worked in economic litigation consulting at Cornerstone Research.