Anna Tuchman
Assistant Professor of Marketing,
Kellogg School of Business
Kellogg School of Business
Phone: 847.467.6436
Email: anna.tuchman@kellogg.northwestern.edu
Office: Kellogg Global Hub Room 5467
Email: anna.tuchman@kellogg.northwestern.edu
Office: Kellogg Global Hub Room 5467
Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and predicts the impact of a proposed ban on e-cigarette TV advertising. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.
Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University and a BA from the University of Pennsylvania. Before her graduate studies, she worked in economic litigation consulting, where she gained experience working on projects across various industries and product categories including consumer electronics, agriculture, credit cards, and mortgage loans.
Curriculum Vitae
Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University and a BA from the University of Pennsylvania. Before her graduate studies, she worked in economic litigation consulting, where she gained experience working on projects across various industries and product categories including consumer electronics, agriculture, credit cards, and mortgage loans.
Curriculum Vitae