Anna Tuchman
Associate Professor of Marketing
Kellogg School of Management
Northwestern University
Kellogg School of Management
Northwestern University
Email: anna.tuchman@kellogg.northwestern.edu
Phone: 847.467.6436
Office: Kellogg Global Hub Room 5383
Curriculum Vitae
Phone: 847.467.6436
Office: Kellogg Global Hub Room 5383
Curriculum Vitae
Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and studies the impact of soda taxes on consumption. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.
Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania, majoring in Economics, Mathematics, and Hispanic Studies. Before her graduate studies, she worked in economic litigation consulting at Cornerstone Research.
Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania, majoring in Economics, Mathematics, and Hispanic Studies. Before her graduate studies, she worked in economic litigation consulting at Cornerstone Research.